
Product validation through the Design Sprint 2.0 framework
Backed up by the insights we found in our research phase, the ideation phase is where we start dreaming up innovative solutions and testing them quickly.
Here we work at speed. After coming up with a range of solutions we hone in on one, then immediately test it with real users. Working this way allows us to think creatively about the best approach, but remain grounded in reality.
Getting your team aligned is a key part of the process: we take a collaborative approach and encourage team members from a range of backgrounds to get involved in bringing ideas to the table to get everyone bought into the project. We then use our experience to push forward and bring the best ideas to life.
A typical ideation and validation process will be performed in these steps:
Ideation and validation can be run as an intense, compressed set of workshops in the form of a Design Sprint, or a more traditional affair spread over a number of weeks. Whichever route we recommend for your project, the aim is the same: rapidly produce innovative concepts and put them in front of real users to see if they stand up. During this phase we’ll use some of these methods and tools:
From our side, the team will typically consist of a UI/UX Designer, a Product Strategist and a Technical Lead.
Typical deliverables from this phase of the project are:
Once we have high confidence that our idea is a good one, we move to the next phase, UX/UI design.
To see how our ideation and validation processes work in practice, take a look at our Seven Seas Worldwide case study. The article details how we validated the redesign of a self-serve platform through a Design Sprint 2.0 workshop and rapid user testing and feedback.
Product validation through the Design Sprint 2.0 framework