Our research, analysis and digital consultancy services will help you define exactly what you want to achieve from a product launch or digital transformation project and why. Using a range of research methods such as face-to-face interviews, shadowing sessions, functional mapping workshops and surveys, we’ll analyse, report and establish the criteria for the success of your digital application or service.
The research and analysis process typically constitutes the first phase (sometimes called a discovery phase) of a digital project. It’s at this stage that – in conjunction with your team – we’ll discover and define what the larger digitisation project should aim to achieve.
We’ll set priorities and deliverables using a MoSCoW process, and use our experience as a digital consultancy to make sure that these align with your organisational goals, the competitive landscape of your market, and your technical infrastructure. Once these criteria are established and agreed, it’s possible for us to advise on timescale and budget and, most importantly, develop a shared vision of how we will achieve the desired outcome.
Classically, a research phase forms one part of a full digital development or transformation project, but we can offer our research services as part of a smaller, digital consultancy contract too.
Ordinarily, a research and analysis phase lasts between two and six weeks, depending on the requirements of your specific project. This normally includes five members of our team and one or two members of your project team at any given time. The workshops themselves can expand to incorporate larger groups of respondents, depending on the research requirements.
During the research process, we’ll use workshops, interviews and other information-gathering tools to harvest data from stakeholders and customers. As this data is gathered, it gets funnelled into a continual review and analysis process, allowing us to present progress back to the client via a series of weekly reviews.
The insight gained during this stage helps everyone involved make informed decisions about the future shape of the digital product, creating and shaping the foundation of any development brief created later in the process. Depending on the perceived complexity of the project, we may also, at this point, start to create a set of high-level application wireframes or a basic proof-of-concept prototype of the app or platform.
Components within the research and analysis phase may include:
The deliverables from this phase of the project are a prototype of the platform, and a blueprint report document (often called a discovery report) that provides a comprehensive strategic direction on how the digital product will function, how it will look, how long it will take to deliver and how much it will cost.
This report is essentially a shared vision of how we would create a bespoke digital product or service for your organization. The phase closes with a stakeholder presentation that marks the start of the next phase – design and development.
With the research and analysis phase completed, we have a strong understanding of the project and an agreed set of deliverables and priorities. It is now possible, should you choose to do so, to move onto the design and development stage of the project.