data-line

Research and analysis

Our research, analysis and digital consultancy services will help you define exactly what you want to achieve from a digital transformation project and why. Using a range of research methods such as face-to-face interviews, shadowing sessions, functional mapping workshops and surveys, we’ll analyse, report and establish the criteria for the success of your digital project or web application.

Two team members work together to sort feature cards on a wall as part of a research project
Research workshops include a variety of hands-on activities such as user story sorting.

Tell me more

The research and analysis process typically constitutes the first phase (sometimes called a discovery phase) of a digital transformation project. It’s at this stage that – in conjunction with your team – we’ll discover and define what the larger project should aim to achieve.

We’ll set priorities and deliverables, and use our experience as a digital consultancy to make sure that these align with your organisational goals, the competitive landscape of your market, and your technical infrastructure. Once these criteria are established and agreed, it’s possible for us to advise on timescale and budget and, most importantly, develop a shared vision of how we will achieve the desired outcome.

Classically, a research phase forms one part of a full digital transformation project, but we can offer our research services as part of a smaller, digital consultancy contract too.

How long will it take?

Ordinarily, a research and analysis phase lasts between two and six weeks, depending on the requirements of your specific project. This normally includes five members of our team and one or two members of your project team at any given time. The workshops themselves can expand to incorporate larger groups of respondents, depending on the research requirements.

What might it include? 

During the research process, we’ll use workshops, interviews and other information gathering tools to harvest data from stakeholders and customers. As this data is gathered, it gets funnelled into a continual review and analysis process, allowing us to present progress back to the client via a series of weekly reviews.

The insight gained during this stage helps everyone involved make informed decisions about the future shape of the project and it will form the foundation of any technical or development brief created later in the project. Depending on the perceived complexity of the project, we may also, at this point, start to create a set of high-level application wireframes or a proof-of-concept prototype of the app or platform.

Components within the research and analysis phase may include:

  • Analytics analysis – Review and analysis of your data to inform the decision-making process
  • User research – Organisation and facilitation of workshops to gather information directly from end users
  • Market research – Quantitative and qualitative research to evaluate your user base, potential market response and strategic options
  • User experience and workflow development – Mapping the touch points, user journeys, areas of engagement and user goals that an application would need to satisfy
  • Visual research and development – A visual deep dive to seek inspiration from other applications and sites
  • Technology scoping and prototyping – Collaborative research to ascertain the technical, resource, budget and risk factors of any future stages of the project
Two people work at a laptop screen during a digital consultancy phase
Julian Morency represents Browser at a HR conference in New York
A person maps out a user journey during a group exercise

What’s the outcome? 

The deliverable from this phase of the project is a blueprint report document (often called a discovery report) that provides a comprehensive strategic direction on how the digital product will function, how it will look, how long it will take to deliver and how much it will cost.

This report is essentially a shared vision of how we would create a bespoke web app for your company. The phase closes with a stakeholder presentation that marks the start of the next phase – design and development.

Two people work on laptops in a comfortable digital consultancy office in London
The discovery report includes insight from business analysts, UX designers, and technology specialists.

With the research and analysis phase completed, we have a strong understanding of the project and an agreed set of deliverables and priorities. It is now possible, should you choose to do so, to move onto the design and development stage of the project.

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