data-line

Research and analysis

Our research, analysis and digital consultancy services help clients define exactly what they want to achieve from a digital transformation project and why. Using a range of research methods such as face-to-face interviews, shadowing sessions, functional mapping and surveys, we analyse, report and establish the criteria for the success of your web application.

research workshop pharma software
Research workshops include a variety of hands-on activities such as card sorting.

Tell me more

Research and analysis typically constitute the first phase (sometimes called a discovery phase) of a digital transformation project. It’s at this stage that we discover and define what the larger project should aim to achieve in terms of priorities and deliverables. Once these are established and agreed, it is possible to advise on timescale and budget required, and most importantly come up with a shared vision of how we will achieve the desired outcome.

Classically, a research phase forms one part of a full digital transformation project, but we can offer our research services as part of a smaller digital consultancy contract too.

How long will it take?

Ordinarily, a research and analysis phase is between two and six weeks, depending on your requirements. This normally includes five members of our team and one or two members of your project team at any given time. Workshops themselves can expand to incorporate larger groups of respondents, depending on the research requirements.

What might it include? 

Firstly, we use workshops and research gathering tools to collect data from stakeholders and customers. Once reviewed and analysed, this data is presented back to the client via a series of weekly reviews. The information gained helps everyone involved make informed decisions about the future shape of the project, and can allow high-level wireframing or prototyping to start. Components within this phase may include:

  • Analytics analysis – Review and analysis of your data to inform the decision-making process
  • User research – Organisation and facilitation of workshops to gather information directly from end users
  • Market research – Quantitative and qualitative research to evaluate your user base, potential market response and strategic options
  • User experience and workflow development – Mapping the touch points, user journeys, areas of engagement and user goals that an application would need to satisfy
  • Visual research and development – A visual deep dive to seek inspiration from other applications and sites
  • Technology scoping and prototyping – Collaborative research to ascertain the technical, resource, budget and risk factors of any future stages of the project
research workshop
user journey mapping

What’s the outcome? 

The deliverable from this phase of the project is a blueprint report document (often called a discovery report) that provides strategic direction on how the product will function, how it will look, how long it will take to deliver and how much it will cost.

This report is essentially a shared vision of how we would create a bespoke web app for your company. The phase closes with a stakeholder presentation that marks the start of the next phase – design and development.

research
The discovery report includes insight from business analysts, UX designers, and technology specialists.

With the research and analysis phase completed, we have a strong understanding of the project and an agreed set of deliverables and priorities. We can now move onto the design and development stage of the project.

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