ford innovation web product
Blog

Game changing innovation with Team Detroit and Ford

We’ve been working with the innovation department at Team Detroit (in the U.S) for the past few months on an exciting new web product for Ford. We were approached to help engineer the front-end design system and bring our knowledge and experience of building large-scale web products to the table.

Collaborating with teams in the U.S. meant that communication was key, so to ensure the project ran seamlessly we applied our daily video scrum to compliment our truly agile approach. Amongst engineering the front-end development we’re also helping to create a rather large design language to ensure visual consistency and usability will be maintained as the product is scaled throughout the U.S and Europe.

ford application design uxd

The iterative development has been on-going for the past few months, but in the meantime, we wanted to share the kind words our new client had to say about working with us.

Their approach to delivering the best possible outcome starts at the very first email / phone call, capturing an understanding of the project and the client (me). They have built a fantastic team around them who, as a team, ensure anything that leaves their office is built to the highest possible standard.

It took a while to find the right agency for our project, but having now worked with the team for 8 months it’s clear that we made the right decision.”

Nicholas Oliver, Global Creative Technical Director, Global Team Ford (WPP)