Working in close collaboration with digital agency H-Art, the Browser team has delivered an ambitious project to roll out 41 global websites for worldwide media agency Maxus.
While H-Art delivered the design and asset portion of the brief, the Browser team were responsible for the technical scoping and development of the back-end CMS technology. This CMS infrastructure needed to allow Maxus‘ 41 separate websites to be rolled out simultaneously – based on a single design and code structure.
Each of the 41 global websites caters for a specific, localised market, with content tailored to each country or region. As well as displaying content created for those specific regions, the client also required the CMS to allow each website to utilise content from a central repository, which could be customised as required automatically
This ‘spoke and hub’ approach allows each office to cross-pollinate the latest news and insights from the agency’s global network. The result gives regional offices enough control over what content is on their website, whilst keeping a consistent brand and structure throughout the group.
“Enabling 41 different versions of the same site, technically, was a big challenge. By developing upon a flexible CMS, we were able to afford content authors the flexibility to build engaging, bespoke case studies that can be broadcasted to regions within the Maxus Global network. We used a best of breed, scalable infrastructure in order to deliver excellent performance on a global scale.”
Josh, Product lead at Browser
“Visually rich page design, bold messaging and dynamic use of image content all were key elements in designing a responsive website that could work on a global scale.
Design and Technology company H-Art were tasked with designing the new Maxus web site; and through the implementation of a distinctive design went about creating an accessible, enjoyable, and negotiable website which truly allowed localised content creators a polished platform from which to communicate from.
The resulting design offers an appropriate and persistent solution for each of the 41 individual websites, enabling local identity to be celebrated; uniting each country’s uniqueness with the brand’s universal value proposition.”
Robert, Group UX Director at H-Art.