In the video, Drake argues that a company’s culture is, in fact, the single biggest factor in whether the digital transformation will succeed, more important even than the technology itself. If you’re interested in this area, our Strategy Director, John, has also written on this subject.
You can find other entries in our Talking Heads series below:
- Digital projects: common roadblocks for your business, with Nik Haidar
- Digital transformation: unpredictability is the new normal, with Drake Gearheart
- App development: the true cost, with Julian Morency
- When is digital transformation necessary? with Drake Gearheart
- Digital transformation first step: the willingness to change, with Drake Gearheart