The UX Design Process that gets awards

We work with an unusually broad mix of clients, global charities, national governments, world-famous sporting venues, and no two briefs ever look alike. But however different the sector or the goal, the same process sits underneath every project: research first, structure second, design and build only once we understand what we’re actually solving. It’s this approach that has helped us get three of our projects shortlisted for the Creativepool Annual Awards 2026 in the Web category. You can see the full shortlist here and, as you’ll see, we’re up against some pretty serious industry heavyweights, including Huge Inc and AKQA.

For Muslim Hands, the challenge was rebuilding an entire digital giving experience for an international charity operating across the UK and USA. We began with structured user research and remote design-sprint workshops that brought marketing, technical and content stakeholders into the same room, followed by competitive analysis and a “Jobs To Be Done” framework to surface what donors actually needed from the platform. That research fed directly into a Go-To-Market strategy, then wireframes and a modular, component-based UI, refined through two-day check-ins and user testing, before being built out as a React-based front end with a custom, embeddable donation module and Zakat calculator.

For the Falkland Islands Government, the brief was less about conversion and more about communication, representing a self-governing British Overseas Territory whose government functions more like community management than traditional bureaucracy. Our process centered on understanding the practical realities of a very small, remote population, then translating that into a visually rich, easy-to-navigate site with a straightforward CMS and templating system that non-technical staff could manage day to day, ensuring content stays accurate and current without creating a bottleneck.

For the Bahrain International Circuit, one of the host venues for the opening round of the Formula One calendar, the goal was to turn digital marketing momentum into international ticket sales. We approached it as a user-experience problem first: understanding how fans around the world research and book major sporting events, then designing a journey that made discovering events and purchasing tickets as frictionless as possible for an international audience.

Different clients, different outcomes, but the same underlying approach: understand the user and the business need before a single pixel gets designed.

We find out on September 10th 2026 if we won. Stay tuned!