Intro
Everyone loves music. That’s why we couldn’t resist when UBM asked us to engage with them on implementation of their digital strategy for Music Week Awards.
This prestigious event holds host to some of the biggest names in music, including Polygram, EMI and Sony Music, not to mention guests including Duffy and Dizzie Rascal – whom we managed to meet when UBM invited us to deliver the award!
Aside from the vibrant and energetic digital brand we put together, our solution allows users to buy tickets and amend bookings, via mobile, tablet and through the web - Pretty nifty stuff we thought.
The Work
We brought together numerous digital touch points into a solid, integrated and multi-channel digital experience.
Support
Supported them in all aspects of digital and continue to work with UBM as a digital partner.
Results
Significantly boosted sponsorship portfolio and attendance rates year-on-year before its sale to Intent Media in 2012.
