Intro
How do you bring together great entrepreneurs, inventors, business owners and budding start-ups under one roof? The MADE festival of course! When Seven Hills asked us to design and build the site for the 2012 'MADE' in Britain inspired festival we were thrilled to provide a solution for the events 3rd year, which is shaping up to be the biggest yet.
The Work
MADE needed a web design that reflected it's entrepreneurial and British ethos, we provided a clean and easily navigable website that captured the simplicity and professionalism that they were after.
The main hero of the site serves up three different images promoting key speakers or events at the festival as well as posing questions to the visitor such as “wish you’d thought of this?” to engage them further. We included a nifty countdown to the festival’s start as a gentle push to action.
The home page also encompasses a showcase of rich media below the main visual, detailing some of the other great content available at MADE. Finishing off the homepage we implemented a ‘Festival Feed’ enabling site admins to freely push out content related to the festival, be it video, pictures or press coverage this is a space for everything related to MADE.
The speaker gallery was vitally important to the site’s success, speakers are what make the festival and they needed to be displayed in an intuitive way that highlighted their unique value to MADE. We implemented lighbox profile previews complete with social media engagement options that linked through to the full profiles which were replete with rich media and biographies.
MADE’s past sites had lacked a prominent call to action and as such they wanted us to rectify this with a solution that brought sales but didn’t feel ‘shouty’ or ‘in your face’. We implemented a simple ticket graphic across the site that invited users to book tickets.
Technology
Tying together all the content, images, video and social media is our trusty backend CMS that makes the site simple to manage, something that was a key requirement for the folks over at MADE.
We built the MADE site with our One-Web philosophy at its heart, meaning no matter the screen or device, pages will display properly and attractively. Meaning no ugly resizing or excessive zooming on your mobile!
Results
Tickets to MADE festival 2012 completely sold out, we can't ask for much more than that - stay tuned for more results.