Time required: Two to six weeks
Our Discovery and Research services help organisations define exactly what they want to achieve and why. Using a range of research methods, we establish the criteria for the success of your product.
What is it?
It’s a research, analysis and consultancy phase that defines what the project aims to achieve, the priorities, the deliverables, a timescale and budget, and most importantly, a shared vision of how we will do it.
Research covers many aspects, including analysing current workflows and applications
What might it include?
We use our workshops and research gathering tools to gather and analyse data. Once reviewed we present our findings over a series of weekly reviews. The information gained helps everyone make informed decisions if we decide to initiate high-level wireframing or prototyping. Components within this phase may include:
- Analytics analysis
Review and analysis of your data to help inform the decision-making process
- User research
Organisation and facilitation of workshops to gather information ready for analysis
- Market research
Quantitative and qualitative research to evaluate your user base and market response
- Visual research and development
A visual deep dive to investigate and develop the options available and suitability
- User experience and workflow development
Mapping the touch points, user journeys, areas of engagement and user goals
- Technology scoping and prototyping
Collaborative research to ascertain the technology, resource, cost and risk factors
What’s the outcome?
The deliverable from this phase is a blueprint report document that provides direction on how the product will function, how it will look, how long it will take to deliver, how much it will cost – and essentially a shared vision of how we will do it. The phase closes with a stakeholder presentation that marks the start of the next phase – design and development.
Collaborative development with discussion and review ensures all options are explored