Digital transformation evolved

Digital transformation defined

“Digital transformation is the strategy-led change to a business’s processes using digital tools and applications.”

Digital transformation will differ between organisations, but essentially covers a period of change in which an organisation firstly undertakes an evaluation of current competencies, culture, processes and technology. Once complete, opportunities to make improvements are identified along with ways to measure success. Transformation can take place in many areas of an organisation, normally with the intention of improving; organisational efficiency, customer experience, and employee satisfaction.

For us, it’s all about looking at how a business operates, and thinking about where improvements can be made by introducing or upgrading digital tools and applications or maybe just integrating the ones that are currently being used.

When is a transformation needed...

Change Management Consultant Drake Gearheart discusses how to identify when change is necessary, and how a dynamic culture lends itself to helping organisations begin to make a change. Management consultants Nik Haidar and Antongiulio La Corte from Four23 talk about the importance of responding to change.

What does it aim to create?

There are various benefits associated with a digital transformation, these range from streamlined workflows and improved processes through to creating positive working environments that improve employee retention. Here are six of the most common aims.


  • Cost savings
    By improving efficiency and reducing waste through automation and data analytics

  • Improved organisational efficiency
    By enabling teams to communicate more effectively using digital tools and applications

  • A more positive working environment
    By sharing information, improving communication, and bringing staff closer


  • A better customer experience
    By using digital to improve the relationships between customer and supplier

  • Improved security
    By auditing and improving security systems and processes to make sure they’re fit for purpose

  • Streamlined workflow and process
    By designing and deploying technology that assists employees roles and responsibilities

digital transformation user research

Data security is a rising concern for everyone, ensuring your organisation is protected should be a priority.

So what's next?

Now you know what digital transformation is, what it aims to create, and how to identify when a change is necessary. The next part is understanding what type of change your organisation needs to make, and how to implement that change.